Service
Paid media that fills your pipeline. Not your dashboard.
Most agencies optimize for click-through rate. We optimize for CAC. If the campaigns aren\u2019t putting money in your bank, we haven\u2019t done our job.
The problem
Why most paid media fails
Most brands are running campaigns with no conversion tracking, no funnel, and no feedback loop. You’re paying for leads that your sales team can’t close — or traffic that bounces. The channel isn’t the problem. The system is.
What we build
The Novrix system
We don’t just launch campaigns. We build the full infrastructure that makes paid media actually work.
- ·Full conversion tracking setup before a single dollar is spent
- ·Campaign architecture built around your sales cycle, not a media plan template
- ·Google Ads — search, performance max, shopping, YouTube
- ·Meta — prospecting, retargeting, full-funnel creative strategy
- ·CTV, OTT, programmatic where the math makes sense
- ·Weekly reporting tied to revenue, not vanity metrics
We managed $247K in monthly ad spend for a single client last month. Their CAC went from $1,100 to $263 in 12 months. That’s the standard we hold ourselves to.