Most agencies start with a campaign. We start with the data, the attribution, and the AI systems that make every campaign decision sharper. The campaigns come after the system is right.
Each phase is sequential. No phase compresses. No phase skips.
We calculate your actual blended CAC, audit your tracking stack, identify what’s broken, and quantify what it’s costing you. Most clients see numbers they haven’t seen before. The diagnostic is the first deliverable, and it stands on its own.
Server-side tracking. GA4 configuration. BigQuery pipeline. CRM closed-loop. Blended CAC dashboard. The unglamorous foundation work that makes every campaign decision after it accurate.
Campaign architecture rebuilt on the clean data layer. Google Ads segmented by intent. Meta with proper audience tiers and CAPI. Email lifecycle integrated. AI automation layer connected. Every channel reading from the same source of truth.
Every decision based on real numbers. CAC trends down. Revenue trends up. Monthly executive report. Quarterly board deck. The work compounds because the foundation is right.
Six to twelve month commitment. Monthly retainer scaled to spend and scope. The principal operates as your embedded growth lead. Media, attribution, AI systems, and executive reporting under one accountability. Best fit for operators spending $20K to $500K per month who want a single operator running the entire stack.
Four to six weeks. A complete audit of your current attribution, paid media performance, and growth infrastructure. Deliverables include the true blended CAC calculation, channel-level audit, top revenue leaks, and a prioritized roadmap. Often the entry point to a longer engagement, but stands on its own. Investment scales with scope.
Built for PE firms, family offices, asset managers, and holding companies. A quarterly advisory engagement across portfolio companies. Stack assessments on existing assets. Growth diligence on potential acquisitions. Operating-partner support for portfolio CMOs. Engagements scoped per portfolio.
Most agencies report on what’s easy to report on. Impressions, clicks, CTR, sometimes ROAS. We report on what your CFO and your board actually need to see.
Performance review. Channel-level CAC, revenue, ROAS. What changed. What we’re testing. What we’re cutting.
Executive brief. One page, one set of numbers. Blended CAC trend. Revenue attributed. Channel mix. The number your CMO can hand to the CEO without translation.
Board deck. Investor-grade reporting. Trajectory, unit economics, channel-level efficiency, forward outlook. Built to be presented, not just read.
Ad accounts. Tracking configurations. Data warehouse. Dashboards. AI automation workflows. All built inside your environments, in your name, on your accounts.
The engagement is structured so that on the day it ends, the entire infrastructure is yours, fully documented, fully operational. We’re hired to do the work, not to lock you in.
For institutional engagements, we work directly with your legal and security teams on data handling, vendor management, and IP. The standard isn’t agency-grade. It’s enterprise-grade.
A thirty-minute conversation. We figure out which engagement structure fits, or whether we’re the right fit at all.