Weekly performance review.
Channel-level CAC, revenue, and ROAS. What changed in the last seven days. What we’re testing. What we’re cutting. What we’re scaling. Delivered to the marketing lead and the executive owner.
05 . Executive and board reporting
The reporting layer most agencies skip.
Which is why most boards don’t trust agency numbers. We build reporting that holds up under CFO scrutiny and board questioning, because the numbers underneath it are real.
01 . Cadences
Weekly. Monthly. Quarterly.
Monthly executive brief.
One page. One set of numbers. Blended CAC trend over the last twelve months. Revenue attributed by channel. Channel mix shift. The number the CMO hands to the CEO without translation. Delivered to the C-suite.
Quarterly board deck.
Investor-grade reporting. Trajectory analysis, unit economics, channel-level efficiency, forward outlook. Built to be presented to a board, not just read. Delivered to the executive team for board prep.
02 . Content
Numbers that survive scrutiny.
The reports include blended CAC by channel, contribution margin per acquired customer, payback period, LTV to CAC ratio, channel efficiency over time, and incrementality testing results where they exist.
Every number ties back to the data infrastructure we built in phase two. There is no platform-reported ROAS in the reports. There is no last-click attribution. Every metric can be traced back to its source and audited.
03 . Institutional
Built for PE and board reporting.
For portfolio companies, the reporting standard scales up. We build investor-update-ready collateral, M&A diligence material, and board-pack components on the cadence the firm or fund requires. The output sits inside whatever existing reporting framework the LP or board already uses.
Reporting is downstream of measurement.
The reports are only as good as the data underneath them. Which is why this service is rarely sold alone. Start with a thirty-minute conversation about what you’re reporting on now, and what you’d want to be reporting on instead.