Google Ads built around intent. Not keywords.
We managed $200k+/month in Google Ads personally. We know the difference between the 20 highest-intent keywords for HVAC in the GTA and the 200 keywords that look relevant but convert at 0.3%.
Four things most agencies don't do.
Intent segmentation before keyword planning
Emergency intent, replacement intent, maintenance intent. Three completely different audiences. Different bids, different copy, different landing pages. Running them together wastes your highest-value budget on your lowest-value searches.
Local Services Ads as a separate system
LSA is pay-per-lead, not pay-per-click. For HVAC, it’s the highest-intent placement on the page. Most agencies either ignore it or bolt it onto their reporting. We manage it separately with a separate strategy.
Performance Max structure before scale
PMax is a black box that Google wants you to trust blindly. We don’t. We structure asset groups by category, control brand signal injection, monitor search term reports, and set conversion value rules that tell Google to prioritise high-value conversions.
Seasonality in advance, not in response
For HVAC, we know demand patterns for every month of the year in the GTA. We pre-adjust bids, budgets, and ad copy before the season shifts — not two weeks after the phones go quiet.
Go Lime — HVAC · Ontario
Blended CAC (from $718)
Peak ROAS
Peak monthly orders
Emergency intent, replacement intent, and maintenance intent — separated into distinct campaigns with distinct bids. LSA managed as a separate system. PMax structured by service category.
Start with what your marketing is actually costing you.
We calculate your true blended CAC in the first call.
No commitment · Just your actual numbers