§/Paid Social

Meta Ads that connect to your real numbers.

Post-iOS 14, Meta attribution is broken for most brands. Platform-reported ROAS is inflated. We fix the measurement before we run a single campaign.

Our Approach

Four things we do that most agencies don't.

01

CAPI before anything

Without Conversions API, your Meta attribution is fiction. We implement server-side CAPI before launching any campaign. Non-negotiable.

02

Cold, warm, hot — different strategies for each

Three audience tiers. Three different creative strategies. Three different bidding approaches. Most agencies run the same ad everywhere.

03

Creative connected to funnel position

Cold stops the scroll. Warm builds consideration. Hot eliminates friction. The creative strategy follows the audience tier, not the other way around.

04

Incrementality testing

Meta’s platform ROAS is inflated. We run geo-based holdout tests to measure true incremental lift — the revenue that wouldn’t have happened without the Meta campaign.

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Get the Meta number you can actually trust.

We implement CAPI and rebuild your attribution before spending a single dollar on campaigns.

No commitment · Just your actual numbers